Custom photography is a luxury and not always right for everyone. Unlike chain stores, a Professional Photographer can give you a unique a different approach in capturing your memories.
Families though, can often times get a major shock when it comes to the cost of custom photography. There are several reason why the cost of a professional photographer is different compared to those who are hobbyist photographer or a retail studio.
With a professional photographer you are paying for the one on one time, experience and eye. They have countless hours of training and spend thousands of dollars on equipment to make your experiences more enjoyable! Retail stores are more worried about getting you in and out. The time spent with the photographer at a retail store is on average of 30 minutes. A professional photographer will spend hours if need be to capture that perfect shot.
In this day and age, just about anyone can "claim" to be a professional photographer. Unfortunately, many families are lured into the "deals" that these so called professionals offer, and when clients walk away they are often times disappointed with their experiences they had from these photographers. It is very important to make sure your custom photographer is established and they know the in and outs of their business.
So when seeking out a photographer, whether it be retail or professional, shop around. Look at style of the photos, don't let price of a custom photographer scare you and remember the old saying, you get what you paid for. Often times in photography this is true.